Everyone starts in the coaching business with good intentions. Everyone wants to succeed and grow their coaching practice, and everyone wants to help people. That’s the easy part. If good intentions were all it took to become successful, then there would be a lot more successful coaches out there making money expanding their practices. So why do coaches with good intentions fail in the coaching industry? There are a couple of reasons why. Let’s take a look at what these reasons are and how you can avoid them.
Not Knowing How To Sell
When you don’t know how to sell your coaching skills, you are going to have a difficult time growing your business. That’s because you can have great strategies for developing your clients, a strong educational background, and plenty of ideas for growth, but none of that matters if you can’t actually get clients.
How do you approach selling new clients? It is important to recognize that selling is different than marketing. Marketing is how you get prospects to you—through email lists, social media, and word of mouth. But once you get those eyes in front of your services, you actually need to convert them. If you are having problems selling, your business isn’t going to reach its full potential. You may need a business coach to guide you in this area.
Not Knowing How To Market Their Coaching Skills
While you can have problems with your business if you don’t know how to sell, the reverse is also true—if you can’t market your services, then people aren’t going to know who you are. You might have a strong market for your services but you can only convert those prospects if they see or hear about your business. You are a coach, you believe in coaching – so hiring a small business coach for yourself to help you in areas your are not as strong as you should be would be a good strategy.
Find a medium that works for you—whether it is social media, email, digital marketing, blogging, word of mouth, advertising in print—and make sure that your message is reaching your target audience.
Figuring out who your target audience is is largely a function of what kind of coaching practice you are running. A corporate business coach has a different client base than a divorce coach. Learn where your target audience goes online and start marketing to them.
Not Getting Repeat Clients
This is a problem for new and established coaches alike. And quite honestly it is a problem for most small businesses. If you are not getting many repeat clients than your business is going to have trouble growing. Getting clients to stick with you is about more than just providing them with a good one-time service.
Your business must be comprehensive and offer a range of services to meet their continually growing and changing needs. You must have a plan to help your clients grow over time, not just help them fix a single problem. The best businesses meet their clients needs over and over again as those needs change instead of offering one fixed type of service.
Regina Fasold is a seasoned Executive Coach and Leadership Expert. Her extensive professional background and her 10+ years of experience as a Global Executive Coach have allowed her to assist over 300 senior executives in corporations throughout the United States and in over 25 countries around the world.