Not everyone is born with the touch of a seasoned marketer or salesman. Unfortunately, this can lead to some difficulties when you are trying to sell your boss on a new idea. Or perhaps you are trying to attract investors for a new venture you need capital for. Although the concept of selling executives on your ideas can be daunting, it isn’t impossible. After all, we hear stories everyday about individuals who got financial backing for a new project who achieved their goals. You can do the same. The first thing that you have to understand is that selling your ideas is a skill. It is just like leadership, or any other business skill. You can grow it and develop it over time. Here’s how you can get started on learning how to sell others on your ideas.
Believe In Your Idea
The biggest impediment to selling others on your ideas is you. If you don’t believe in your own ideas, then how are you going to sell others on them? You need to fully believe in your idea and have a road map for moving them from concept to reality. Do you believe that your idea can work? There are always going to be questions, but do you have serious doubts about your ability to implement your idea? If your doubts are significant, perhaps you should spend more time honing your concept and figuring out how it can best be implemented.
Understand Your Idea And Your Goals Inside Out
When you are selling your ideas to those with money and the means to implement it, you are going to be asked tough questions. Do you have a rebuttal for those questions? Are you able to recognize where people will attack your idea from? For example, if you are starting a social media site and you are looking for investors, they are going to ask you how you plan to gain users, advertisers, and become profitable. They will ask what differentiates your business from those that already exist, such as Facebook, Twitter, and Instagram. You’ll need to understand your idea in and out so that you are ready for these questions.
Have you ever listened to a brilliant speaker who was unequivocally bland? You probably didn’t feel very motivated. Think about how your investors or boss will feel when you present your idea to them. You can’t just be a technical genius—you actually need to make your listeners feel excited. That means being enthusiastic about your idea and conveying that enthusiasm when you speak. That is more difficult than it sounds, but you can work on it by practicing your speech in the mirror or with some close friends before you go out and do the real thing.
Regina Fasold is a seasoned Executive Coach and Leadership Expert. Her extensive professional background and her 10+ years of experience as a Global Executive Coach have allowed her to assist over 300 senior executives in corporations throughout the United States and in over 25 countries around the world.
* Business Meeting photo by rawpixel.