You can be one of the most experienced, savvy business owners in the world, but if people don’t know about you or your products, you aren’t going to make money. If you ultimately want to have a successful business, you need to invest in a marketing strategy that fits your needs. Growing your coaching practice works the same way. It is absolutely critical that you get the right credentials and put in the necessary work to develop your skill level and gain experience. But if you aren’t marketing your services and networking with potential partners and clients, you aren’t going to be able to help your business reach its full potential. Here are a few ways that you can learn to market your coaching practice:
Offer Limited Free Content
Building a business is much like building a relationship—a lot of things are based on trust. In order to build that trust, you can’t make the leap towards immediately trying to make a big sale. Instead, you try to build trust over time, so that you can eventually make that sale while already having a strong relationship with the potential client. One of the ways to build trust is to provide free content, such as blogs and videos. This content can be limited (it is free after all) but it should provide some unique insight that interests your viewers, who are hopefully your future clients. In addition to offering free blogs and videos, you should also regularly update your social media profiles with new information about your products and services.
Offer Exclusive Paid Content (That’s Worth It!)
Once you’ve gotten a base of potential clients who are interested in your brand, you need to be able to provide them with content that they are willing to pay for. That’s part of the reason why you want to limit your free content—in order to make sure that what they are paying for really knocks their socks off. The possibilities for paid content are endless: eBooks, online courses, coaching sessions, and more are all on the table as potential options. But if you want to keep your clients satisfied and make sure that they become repeat clients, then you need to make sure that your paid content is worth it. That means not offering the same services or teaching the same lessons each time. It means switching things up and making things interesting from time to time. At the end of the day, your content has to stand out from the competition.
Don’t Forget To Network
There are plenty of opportunities that you can find from networking with potential business partners, vendors, and clients. Networking can be conducted anywhere, from social media to local coaching events to big national conventions. You might meet a coach that you can do some cross-promotion with, or you might link up with others that can help you throughout your journey, such as bloggers, videographers, or web developers. Networking is a great way to continue to market yourself and find other individuals who can help you to expand your business.
Regina Fasold is a seasoned Executive Coach and Leadership Expert. Her extensive professional background and her 10+ years of experience as a Global Executive Coach have allowed her to assist over 300 senior executives in corporations throughout the United States and in over 25 countries around the world.